Experiential Marketing
Asas Experiential Marketing
Challenge
Introduction of newly products Tetra Fino Aseptic 500ml within Dar-es-Salaam market across all 5-municipal council. The existence of high competition from other diaries manufacturer led to ASAS contract
Insight
Dairy products are highly demanded and as well competitive in the market mostly last not more than 3months compared to ASAS products lasted for more than 6 months.
Task
We created an experiential marketing strategy with views of educating, entertaining, engaging outlets and consumers with the goals of outlet listing and convert sales.
-
Date
March 26, 2017
-
Skills
Outlet listing, Consumer engagement, POS, Placement Experiential Marketing
-
Client
ASAS Dairies LTD
Share project
Open Website
